Perspective’s Advanced Analytics team specialises in using complex statistical techniques to ensure that clients gain maximum value from any quantitative data set.
Working across all research divisions in the BDRC Continental Group, the team provides an added value service by interrogating quantitative data gathered as part of the research process or provided by clients.
We employ a wide range of techniques, from key driver analysis to econometric modelling, to translate quantitative data into highly meaningful findings that give real insight into customer behaviour and trends. The result is research that can be used to drive business decisions on both operational and strategic levels.
Advanced Analytics is typically used to quantify customer perceptions and feelings and translate these into strategies that will drive growth. The team’s expertise can be applied to a wide range of scenarios such as understanding pricing, developing products and services that create the optimum balance between different attributes and segmenting customer bases to identify the most profitable customer types. Advanced Analytics can be used to solve numerous business challenges:
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Understanding optimum pricing structures
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Developing new product/services that embody the ideal combination of features and price
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Assessing how customers value different product attributes
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Identifying different customer types and how to serve them more effectively
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Understanding the key drivers of customer satisfaction and how to improve performance
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Quantifying customer perceptions
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Forecasting trends
For further information about our advanced analytics services please contact one of the team.
