Richard Sheldrake
Managing Director
Richard Sheldrake has worked in the market research industry for close on twenty years. Having started as a telephone interviewer for BMSL (now known as Harris Interactive Europe) he became a research executive within a year.
During his five years with the company, he was trained in all aspects of the business-to-business research process, including client liaison, questionnaire design, project management, data analysis, report writing and presentation of findings.
This experience is invaluable as MD of a data collection agency as it provides an essential link between client, executive and interviewing team.
Richard, together with his wife, Jemma Evans, founded Perspective in 1996 to offer specialist B2B and consumer field services.
He is also a board director of BDRC and the award winning full service agency Spring Research. Richard is actively involved in the industry, being a full member of the MRS, a serving member of the MRS Council and a former Deputy Chairman of the BMRA.